The best Side of european excellence awards
The best Side of european excellence awards
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Within an sector centered on exclusives and minimal editions, adidas took the possibility to indicate how their new flagship retail outlet thought is for everybody. They pre-introduced a Swedish shop opening inside of a 360° interactive video – therefore proving that adidas could be the go-to spot for all Resourceful trailblazers, anywhere they might Stay. The result? A planet vast audience attended the virtual flagship store.
The rapid rise of Artificial Intelligence – it impacts Just about every thing, last not the very least PR & Comms. But which marketing campaign, which project seriously utilizes AI in interaction in a means that goes beyond the sounds, the hoopla, the standard? During this group the EEA honours a winner that is paving the way in which for all of us in using AI in Comms.
They met with celebration leaders, made rap videos, humor and vlogs with 1,7 million natural and organic video sights. Key media picked up the initiative and gave the youthful specific influencer campaign well known coverage.
From all odds, LKIA has transformed its track record being a corrupt, condition owned enterprise right into a trustworthy privately held Intercontinental three way partnership in only a few short yrs.
„End for the Tale” contest is usually a B2B campaign - and likewise became Hungary’s major short story contest organised by JCDecaux. In the hard environment where by politics and modifying purchaser practices trigger a concern of loss of market for the whole OOH business, the marketplace chief in citylights was equipped to have interaction consumers – even within a bus end. Sales figures (up by ten%) demonstrate which the technique worked.
On account of the importance of these troubles and McDonald’s crucial stand, the campaign Serving Our State succeeded in adopting a clear stance in the debate on how to take care of Sweden's social troubles.
Amid the media enthusiasm for the earth Handball Championship, how is The brand new shirt made by adidas for the French team to get specified pride of location?
We produced and launched a conversation System so as to struggle entire world's getting in the dark about the Russian orthopedic faculty and a typical misbelief.
Building loyalty by way of online video above several episodes features organisations a unique possibility to create content that grows audiences, tells stories in depth, Develop up true momentum and relations. The EEA In this particular classification will reward a online video series certainly standing out.
The Curiosity Hub is the online property to #catchcurious - a global initiative endorsing improved curiosity amid science and technologies audiences. A series of interactive activities, the site invitations B2B audiences to embark on a 3D journey to create a private curiosity profile.
Essentially the most severe crisis for your telecom company is because of the failure of Web. Social media platforms turn into service facilities and Vodafone is now familiar with “deserted” customers who complain in public – which bears the potential risk of “shitstorms”.
How we obtain data has improved dramatically, but hundreds of thousands of students even now haven't any entry to hands on capabilities coaching. Now, with the strength of check here 5G, we can easily use tactile Net and extremely-minimal latency cloud data sharing to history and share Actual physical motion, enabling foremost professionals to coach millions of students at the same time, all over the earth.
In 2016, we established out to make a large-coverage story so that you can make the material platform MYVAN.COM, powered by our consumer Mercedes-Benz Vans, regarded to a brand new and wide viewers, although integrating meaningful van articles. We invented a new
✅ A lot more training is required all around retail media - and This could carry on for the reason that what was in vogue final year is found as outdated now